Flick Off Campaign

Interesting Facebook page on the Flick Off Campaign
Flick Off is a Canadian advertising campaign intended to promote energy conservation by reducing electricity usage.

Its sponsors include MuchMusic, Roots Canada, Environmental Defence Canada and the Government of Ontario. Some view this program as a continuation of the scrapped program One-Tonne Challenge in global perspective.

The motivation for the campaign is both to reduce energy consumption for its own sake and also with the aim of reducing carbon emissions to ultimately combat global warming.

www.flickoff.org